I think I’m a pretty goal-oriented person. I like to think about something, decide how to approach it, adjust course if I need to, and check it off of a list when it’s been accomplished. Some of my goals, like making fonts pay for our future house, might be a little lofty, but I do think that, big picture, it’s totally attainable. This year (well, for 2019), I’m trying to be a bit more specific and small-scale with my business goals. They’re a bit more measurable and quantifiable. For most folks, this is really motivating, and I think it will be for me, too.
One thing that I’ve noticed, across dozens of articles + journals about goals, leadership, and how it all works together is that voicing your goals or writing about them ensures better accountability. (See?! I did use my Master’s degree!) Making them public makes you just a bit more accountable for accomplishing them, and the folks made aware of your goals are likely to be supportive of them, which is also incredibly motivating.
I’ve been rolling around some ideas for a while now. Being in business makes it so you’re constantly aware of planning ahead. If you don’t, the next holiday will sneak up on you, and you miss a sales opportunity. The next big idea might get missed. Opportunities are going to pass you by, so you always need to plan ahead and consider which path you might take…or the one you want to take, and how to get there.
2019 Goals for Fonts + Design
– Release more fonts in 2019. 2018 was a great year for fonts, but because I run a second business that is our primary bill-payer and employs other people, sometimes font design must take a backseat. While I’d love to see a new font for every week in 2019, I know that it’s not entirely feasible given that sometimes my attention needs to be divided. My goal for 2019 will be to release a new font each month — that means at least 12 new fonts throughout the year!
– Related to the above goal, I want for one of these fonts to be just a little different than anything I’ve done before, or something that is a little atypical compared to my previous releases. Maybe a new sans font that isn’t hand-lettered, or maybe a really robust family of fonts.
– Thus far, in any of my goals, whether it’s this business or Autumn Lane, I haven’t ever mentioned dollar amounts or earnings, but I have really high hopes for font design. This year, I hope to make at least $50,000 from my fonts, across a variety of platforms. It makes me uncomfortable to discuss dollar amounts and financial goals because I feel like they’re rather personal, but I think that this makes for greater accountability. Throughout 2019, I’ll be able to assess + make changes in direction if I see that I’m not where I’d like to be with regard to the goal, and I think that it might be helpful to share how I’m making adjustments, if I need to.
– I have slowly been working on a hand-lettering guide, and my goal is to release this new product in 2019.
I’ve already been taking some massive steps in order to accomplish the above items! I really love toward the end of a year, things already start to feel a little fresher and like you’re moving toward change because you know that there’s this “reset” button that is coming up…even though it’s legitimately the flip of a year on a calendar.
I’ve been prepping alphabets for programming, and I’ve also begun piecing together ideas for a totally different font release. I’m excited with how it’s taking shape so far, and will be even more excited to work on it! I’ve also been in prep mode for next year, scheduling sales well in advance, and prepping social media posts to let folks know about it. This has probably been the biggest relief for me, because while I’m focusing on moving ahead with fonts, I’ve already got a plan laid out to keep my older fonts fresh and in front of people.
I’m a total planner nut, so I already have my 2019 planner(s) in place. I’ve been a Limelife Planner girl for the longest time, but I saw something in my yearly-search-for-the-perfect-planner that really caught my eye. Erin Condren, another big name in planners, has a Petite Planner option now. This was really appealing to me, because I often don’t like lugging around a bigger (read: normal) sized planner when I travel, and the Petite Planner is broken up into four smaller notebooks, with three months a piece. I also ordered the meal planning one, and the wellness log. Even though I won’t be able to use the planner until January, I’m already starting to prep it with reminders about sales so that I can stay on top of it.
2019 Goals for The Beck List + Personal Stuff
– This is the year I’ll finally get back into those old jeans that I haven’t gotten rid of. It seems like everyone has a goal like this at the new year, and everyone floods the gym, eh? I’ve been going to the gym consistently since about May 2018, and it’s become a very welcome part of my day. I’ve already established that habit, so my plan is to push a little harder, and eat a little better, and maybe lay off of the wine just a little bit. I mentioned that wellness log, and I plan to use it. In fact, I’m going to start now, rather than waiting until the new year turns over.
– This year, I’m going to rock the macarons and figure out how to make souffle. It seems a little funny, given the above goal, but I think that moderation is what I’ll need to work on to make both of ’em happy. I’m excited to check these off of my Bucket List.
– Travel is a little odd to set a goal for, because there are so many factors that come into play. My Bucket List itself is sorta like an on-going goal list, so I’m totally happy to check off anything I can that is travel or sight-seeing related. I’d love to visit somewhere I’ve never been before, and keep learning about new places, whether it’s domestic or international. Where we end up is going to totally depend on where we find a good fare, and what our schedule looks like! I’m not very good at being spontaneous, so perhaps that’s something I can work on.